About us
A people driven organization with unique experiences
As an organizations we truly believe in digital ads, we use our knowledge from the media industry to help publisher, retailer or other media to future-proof best practices for operations, adtech and sales to monetize and grow their ad business.
The management in the group has worked in the industry for over 15 years, gaining experience from changing user behavior, advertisers and agencies needs and wishes,
combined with the influx of global giants who want to establish themselves in the local market.
Our customers are located all over Europe, but the majority are based in the Nordics. Here we work with media companies such as Schibsted, Sanoma, Better Collective, Stampen Media and many more.
Our vision is to make digital advertising the enabler of exponential growth for publishers, retailers and new media.
2
Years of excellence, serving customers with dedication since 2022
60+
Clients have experienced unprecedented success through our dedicated service.
Our core values
Closeness
We prefer that our clients see us as an extended part of the team to maximize the effectiveness of the partnership.
Openness
Media will always be in a state of change! We need to be curious and open to change, whether it’s new technology, user behavior or ways of working.
Flexibility
Tailored solutions and cooperation with clients.
Engagement
Your challenges is our challenges, whether they are internal or in relation with clients. We works closely to turn challenges into opportunities.
Almost 15 years in the media industry
In 2011, the three telecom entrepreneurs, Rickard Ebersjö, Lars-Erik Sellin and Omar Ryde merged their two companies - and the Adssets company was born.
Their history and knowledge from the telecom industry went into a perfect match with smartphones expansion and user behavior in change. Mobile marketing was an unexplored, complex market but with a focus in mobile specific functions they started to develop a unique platform for ads - Adssets ACM.
Within Adssets ACM you got the opportunity to enrich mobile ads with engage formats as spincube´s, Scratch, flips but also ad mobile specific targeting such as location, weather.
During the upcoming years Adssets initiated partnerships with the leading Media companies such as Schibsted, Axel Springer, Seznam and Sonoma.
The Quality Advertising Company, also known as Quad, was established in 2003 as a production agency specializing in print advertisements for some of Sweden's largest publishers. With the growth of digital channels, the emphasis has transitioned to crafting distinctive advanced digital ad solutions. Over the past 15 years, Fredrik Svensson has led the team responsible for creating over 70,000 ads.
In 2019, the two former colleagues, Johan Åsén and Robert Johansson decided to leave Schibsted to launch the Digital Agency - Amaker. In 2021, former Schibsted employee Maria Lindau joined Amaker to oversee the Company’s operations.
With a focus in digital transformation, the mission was to close the gap between media buyers and sellers
In 2021, Execute Media was born, lead by former Schibsted CEO, Raoul Grunthal and acquired Adssets, Amaker and Quad.
In 2024, Adssets, Quad and Amaker’s digital transformation services for publishers were fully integrated into Execute Media.
Mission & Vision
In the past years global giants such as Google and Meta have dominated the Ad industry. Data has evidently played a big role in their success but even more so the possibility for advertisers to plan, execute and analyse marketing activities on their respective platforms.
Programmatic which has dominated traditional digital media for the past ten years, is now moving into DOOH, connected-tv and audio which opens up new possibilities.
But the tide has turned. With new privacy directive and tracking possibilities are completely changing the market which will affect both the media and advertisers. Challenges turn into opportunities.
Our mission is to help publishers, retailers and other media to future proof best practice for operations, ad tech and sales to monetize their business.
Our vision is to making digital advertising the enabler of exponential growth for our partners.
Raoul Grünthal, Chairman of the Board
Get in touch
Interested in exploring our services further? Share your curiosity with us!