Sustainability
Sustainability-Focused Advertising: Balancing Impact with Environmental Footprint
The global greenhouse gas emissions of the internet as a whole are on a par with those of the aviation industry, generating about 2% of all emissions, and the latest numbers suggest that the internet’s contribution might be closer to three or four percent.
Approximately, 30% of that is attributable to data transfer and the energy required to drive the data centres, the core network, the content delivery networks, the access networks, and end-user devices that form the supply chain that carries all that data across the internet.
Innovation is the key to sustainability.
Our commitment to creating solutions that respect our planet’s limits is not just an ethical choice but a strategic one.
We fully support both local and global initiatives:
Effective advertising while keeping track on the environmental footprint
At Execute Media we have since the start used a hosting center with high standards both in terms of latency, security and environmental. Using only green energy and repowers the heating grid from server heat
Adssets technology provides built in smartness to save energy and save the environment. It’s dominated by four pillars:
Compression
Using high compression algorithms to make sure as little data as possible is transferred between clients. Compromising between high compressions versus data load.
Bandwith control
Using the optimal creative and dynamically stream data to the client based on available bandwidth.
Streaming data
The largest creative benefits from being streamed for adaptive resolution but also stop and start only when the ad is in in screen. This technology is adopted to display, video, personalization and feed.
Artificial intelligence
Usage of AI for personalization and feeds to adjust in real time, based on user’s preferences. In real time, our ads determines the optimal stream of data that each ad should get, thus avoiding massive transfer of non-optimal data.