Lyko’s Valentine’s Day Campaign
Blending Impact Formats with Inspiring Content
Objective
On February 14th, Lyko launched a campaign in celebration of Valentine's Day. The goal of the campaign is to enhance branding while simultaneously driving sales. To achieve this, Lyko has leveraged two of our new Dynamic Creative Optimization (DCO) ad templates: Social Feed and Brand & Feed.
Lyko aims to captivate its audience and drive engagement by combining impactful ad formats with inspiring content. By timing the campaign to coincide with Valentine's Day, Lyko seeks to leverage the holiday's context to enhance its messaging and connect with consumers on an emotional level. Furthermore, the campaign aims to boost sales by showcasing products in an enticing and compelling manner.
Strategy
Leveraging Impactful Ad Formats: Lyko has chosen to utilize two DCO ad templates: Social Feed and Brand & Feed. These formats offer flexibility in showcasing both videos and static images, allowing Lyko to create visually stunning and engaging advertisements.
Inspiring Content: The campaign features a mix of inspiring content, including videos and static images that highlight Lyko's products in the context of Valentine's Day. This content aims to evoke emotions and resonate with consumers, encouraging them to explore Lyko's offerings for their Valentine's Day celebrations.
Timing with Valentine's Day: By launching the campaign on Valentine's Day, Lyko aims to capitalize on the holiday's sentiment and relevance. This timing allows Lyko to connect with consumers when they are actively seeking gift ideas and inspiration for the occasion.
Execution
A combination of video and static ads
The campaign was rolled out on February 14th across various digital platforms, websites and mobile apps. Social Feed ads, in the format of 320x320, were strategically placed to target mobile users, featuring captivating videos and product feeds.
Additionally, Brand & Feed ads were deployed in both 300x600 and 980x240 sizes, combining branding elements with product feeds to drive sales. These ads showcased both videos and static images to create a cohesive and visually appealing experience for consumers.
Results
Increase in brand visibility and sales
The combination of impactful ad formats and inspiring content resonated with consumers, leading to higher engagement rates across digital platforms. By leveraging Valentine's Day as a contextual backdrop, Lyko successfully increased brand visibility and recognition among its target audience. The campaign effectively drove sales by showcasing products in an enticing manner and providing consumers with gift ideas for Valentine's Day.
Conclusion
Engaged consumers
Lyko's Valentine's Day campaign demonstrates the power of blending impact formats with inspiring content to create memorable and effective advertising campaigns. By leveraging the holiday context and strategically timing the campaign rollout, Lyko successfully engaged consumers and achieved its branding and sales objectives.