Mutti's Impactful Tomato Day Campaign
Blending Impact Formats with Inspiring Recipes and Videos
Objective
Mutti, renowned for its premium tomato products, aimed to create a memorable campaign that would resonate with its audience while celebrating Tomato Day. Leveraging impactful ad formats combined with inspiring recipes and videos, Mutti sought to stand out in the crowded advertising landscape.
Mutti's goal was to seize the opportunity presented by Tomato Day to engage consumers with its brand through creative and impactful advertising. By combining impact formats with compelling content such as recipes and videos, Mutti aimed to capture attention, drive brand awareness and inspire action.
Strategy
Mutti utilized impact wallpaper and brand-feed templates for both mobile and desktop platforms. These formats provided ample space for visually stunning imagery and compelling messaging, ensuring that Mutti's advertisements would command attention and leave a lasting impression.
Inspiring Recipes To engage food enthusiasts and highlight the versatility of Mutti's tomato products, the campaign featured a series of mouthwatering recipes. From classic pasta dishes to innovative sauces, each recipe showcased the quality and taste of Mutti's tomatoes while inspiring consumers to get creative in the kitchen.
In addition to static imagery, Mutti incorporated engaging videos into its campaign. These videos demonstrated how Mutti's products could elevate any dish, making them a must-have ingredient for home cooks.
Execution
Deployment on popular websites
The campaign was launched in the week leading up to Tomato Day to reach target audiences. Impactful ad formats were deployed across various online channels, including popular websites in Sweden such as Expressen to increase visibility and engagement.
Conclusion
A memorable ad experience
Mutti's Tomato Day campaign successfully combined impact formats with inspiring recipes and videos to create a memorable and impactful advertising experience. Mutti effectively engaged consumers, driving brand awareness, and inspiring them to explore the possibilities of cooking with Mutti's premium tomato products.