Execute Media in partnership with NWT Media
Launching a tailored Self-Serve platform for both digital and print, utilizing Adssets Customer Marketplace as its foundation.
NWT Media is one of Sweden's leading media houses, offering news journalism and reach across Värmland, Dalsland and Skaraborg through 17 local brands.
The version of the Adssets Customer Marketplace tailored for NWT Media will automate and streamline the booking process for NWT Media's sales team and may eventually be made available to NWT Media's advertisers.
The platform enables and simplifies bookings across individual channels, targeting and demographics and can be customized for specific needs through modules.
"Through Adssets Customer Marketplace, we streamline processes for our sales team while simplifying bookings, enabling us to combine the reach of print with digital precision in one flow," says Malin Wijkström, Corporate Marketing Manager, NWT Media.
Adssets Customer Marketplace has been utilized by European media and publishers as a booking platform for sellers, self-service for advertisers or custom solutions for creatives. "Through the integration of a new print module, we streamline the digital transformation for our publishing partners while witnessing a positive evolution of multichannel strategies in bookings," says Johan Åsén, CEO of Execute Media.
About Execute Media
Execute Media provides solutions within programmatic advertising, adtech and digital transformation. Execute Media consists of the companies Adssets, Amaker & Quad, which have now merged into a one organization. The common goal is to assist publishers, retailers and other media in maximizing their digital revenues by streamlining and future-proofing their operations. Raoul Grünthal is the Chairman of Execute Media.
