We are pleased to announce a strategic partnership with laget.se, Sweden’s most widely used platform for sports clubs.
The partnership aims to futureproof and develop the advertising business for laget.se
Johan Åsén CEO, Execute Media & Helena Folcker CEO, Laget.se
Through this partnership, Execute Media will take over the responsibility of maximizing laget.se's commercial potential and further developing its already successful advertising environment for advertisers and media agencies.
Today, laget.se offers a comprehensive service that includes websites, membership registers, and communication tools for thousands of sports clubs across the country. With millions of visitors each month, the platform has established itself as a key player in Swedish sports. Through this collaboration, Execute Media will leverage its expertise in digital advertising to optimize, develop, and future-proof the advertising revenue for laget.se.
For laget.se, this partnership presents an opportunity to focus even more on developing and improving its services for sports clubs. By combining their respective strengths, both companies look forward to a long-term and successful collaboration.
“Execute Media has a deep understanding of the ever-changing digital advertising landscape, and we are confident that they are the right partner to take our advertising solutions to the next level,” says Helena Folcker, CEO of laget.se. “We look forward to continuing to develop our platform for the benefit of our sports clubs and advertisers together with Execute Media.”
“We are very excited to begin this collaboration with laget.se,” says Johan Åsén, CEO of Execute Media. “laget.se has a truly unique target group of active families with children, and we look forward to further developing the cooperation with both existing and new advertisers and partners.”
The collaboration takes effect immediately, and both parties are excited about the opportunities this partnership will generate.
For more information, please contact: Johan Åsen, CEO, Execute Media
Tel: +46 (0) 706 76 25 35
Email: johan.asen@executemedia.se
Helena Folcker, CEO, laget.se
Tel: +46 (0) 734 14 47 47
Email: helena.folcker@laget.se
About Execute Media
Execute Media provides solutions within programmatic advertising, adtech and digital transformation. Execute Media consists of the companies Adssets, Amaker & Quad, which have now merged into a one organization. The common goal is to assist publishers, retailers and other media in maximizing their digital revenues by streamlining and future-proofing their operations.
About laget.se
For over 20 years, laget.se has delivered digital systems to Sweden’s sports clubs with the goal of making everyday life easier for managers, leaders, parents, and athletes. Today, around 3,000 clubs from across the country use laget.se as a tool for their administration and communication.
